Compare Finance Today lifted conversions 34%
Static Top 10 tables were the same for everyone, no matter what they searched for. Replacing them with intent-matched dynamic variants driven by live partner data changed the performance of the whole inventory.
One Top 10 list for every intent
Compare Finance Today ranked well for a wide spread of queries, from students opening a first account to freelancers looking for low-fee business banking. Everyone landed on the same static Top 10 table.
Partner offers changed constantly, so the tables were maintained by hand across dozens of pages. Rankings lagged behind actual performance, and reconciling subIDs against partner postbacks was a spreadsheet exercise.
Dynamic variants from live partner data
Partner data moved into a single CMS, and every comparison page started reading from it. Intent-specific variants were generated for the main query clusters, each with its own ordering, framing and highlighted offer.
Rankings now adjust with performance, disclaimers live as global blocks, and subIDs are generated per page and variant so payouts reconcile automatically.
Intent-matched variants
Separate versions for students, freelancers and small businesses, each ordering and describing partners for that reader.
Live data and auto-ranking
One partner record powers every page. Rankings weight EPC and conversion rate so the strongest offers surface automatically.
Attribution that reconciles
subIDs per page, placement and variant mean partner postbacks map back to the exact page that earned them.
Where the lift came from
The gain was not spread evenly. Splitting one list into intent-specific variants moved the queries that were previously served worst.
Turn your page inventory into an asset
If your comparison pages are maintained by hand and ranked by habit, there is a gap between what your traffic wants and what it gets. We will show you where it is.
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